Translating and Operationalizing Strategy for Sustainable Change.

Trained as a behavioral scientist and customer-centricity expert, she teaches and applies the art and science of operationalizing and translating corporate strategy into differentiating behaviors and actions through a unique analysis of customer perceptions, cultural mindsets, and organizational capabilities.

Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications including Harvard Business Review, Entrepreneur Magazine, INC Magazine, and Rotman Business Magazine (University of Toronto). She is also a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School and a Business Coach for their Tippie College of Business Entrepreneurial Programs.