Make Change that sticks.

Andrea Belk Olson

Behavioral Scientist, Strategy Translation Expert, HBR Contributor, 3x Book Author - Helping companies operationalize corporate strategy and have customers (and employees) love you for it.

AS PUBLISHED IN

University of Chicago Booth School of Business

SHORT Bio

Operationalizing Strategy and Creating Sustainable Change.

Trained as a behavioral scientist and customer-centricity expert, she teaches executives the art and science of operationalizing corporate strategy through understanding organizational and mindsets.

Andrea is the author of What to Ask: How to Learn What Customers Need but Don’t Tell You and an ongoing contributor to multiple major publications including Harvard Business Review, Entrepreneur Magazine, INC Magazine, and Rotman Business Magazine (University of Toronto). She is also a world traveler, having worked in over 12 different countries throughout her early career. Andrea also serves as an instructor for the University of Iowa Venture School and a Business Coach for their Tippie College of Business Entrepreneurial Programs.

more on andrea's Story Watch andrea's ted talk

THE PODCAST

The Customer Mission

Do you truly have a customer centric organization or do you simply say you do? Do you know how to identify unmet customer needs? Do you have a growth strategy driven by compelling differentiators? The Customer Mission Podcast shares best practices and insights on how to create customer-centric behaviors and mindsets to grow faster, be more competitive, and be more profitable.

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Watch andrea Live

Keynote Presentations & Workshops

Whether in breakouts or ballrooms, Andrea knows how to change perceptions so people change their behaviors, and mixes in a lot of humor at the same time. A genuine, brutally-honest, dynamic, and action-driven public speaker, she delivers 25+ keynote speeches a year and lectures at the University of Iowa. Delivering candid practicality, Andrea believes it's all about giving a presentation that people connect with and can utilize immediately. The high-level topics Andrea consistently covers includes:

Differentiation + Strategy
Customer Centricity
Brand Positioning
Organizational Change

Actionable Insights That Are Truly Useful.

Sick of fluffy, theoretical ideas? Seeking insights that you can take and immediately apply to your company and team? Andrea delivers the unfettered candor you're seeking.

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